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Your brand’s
a
rising star.
Even stars
need support.

Monthly content for social.

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Click here to see our work with Earlybird

Making branded magic in three simple steps
Colorful Lights

Strategy call

Let's clarify your goals, audience, and creative direction.

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Creative foundation

We build the concepts that launch your monthly content.

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Monthly deliverables

Receive your content every month.

Warner Media
Shiner Beer
Team USA
NPR Tiny Desk
Shake Shack
Toyota

Hearty Films is a one-person studio led by filmmaker Brad Feeser, offering monthly social content Packs. Perfect for brands that are getting attention for the right reasons — great product, real growth — but don’t have the content machine to keep up. If your brand feels like it’s suddenly in the spotlight, I’m here to help you handle the pressure.

Hearty benefits

Made by a human,
enhanced by AI

No bloated crews or cookie-cutter content — just one filmmaker obsessed with finding different fresh ways to tell your story.

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The Creative

15+ years of hands-on storytelling with brands, artists, and execs. 

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Your Brand

Your products, integrated into the content to fit your visual identity.

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Every Month

Pick a monthly plan and count on reliable delivery. Fresh ideas included

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Ai

AI-Enhanced

AI adds power and polish; human craft delivers the finish.

REEL 2025
Case Study
We start with a call, then build your creative foundation

The Creative Foundation makes your subscription possible — a one-time onboarding phase where we build your content library and brand direction before your first monthly pack is delivered.

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Add-Ons & Expansion:

Produce and share final approved assets.

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Discovery Call:

Discuss goals, needs, and creative direction.

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Brand Deep Dive:

Analyze brand voice, audience, and positioning.

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Content Delivery:

Produce and share final approved assets.

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Asset Collection:

Gather or photograph required visuals and materials.

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Reference Build:

Create templates, transitions and visual libraries for final deliverables.

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Client Refinement:

Adjust concepts based on feedback and alignment.

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Concept & Copy Pitch:

Present creative ideas and messaging for approval.

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Streamlined collaboration:
Everything runs through simple email and Google Drive. Clear communication, fast delivery, zero confusion.

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Partner Case Study  |  Earlybirdcbd

Earlybird's “Feel Good” Campaign

Client: Earlybird CBD (Austin, TX)
Date: October, 2025

 

Earlybird partnered with Hearty Films to launch their new Feel Good chocolate bar — a playful twist on their existing CBD line. During the Creative Foundation phase, we developed the campaign’s visual identity, product story, and content roadmap.

 

Over the next two months, we produced 8 short-form videos that mixed humor, lifestyle, and product focus to match Earlybird’s upbeat personality.

 

Goal: Build awareness and drive product trial for the new Feel Good line through high-frequency, shareable content.

Visit: Earlybirdcbd.com

Creative Foundation
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Monthly Packs

Available in 3, 6, and 12 month commitments. 

Anchor 1

Creative Foundation

$3,500 (one-time fee)​

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  • Strategy call + creative brief

  • 28 hours of development

  • Visual prototypes and scripts

  • Brand style foundation

  • Product shots

The Creative Foundation is required for all monthly packs.

Monthly Packs

Two-Pack

$1,499 /month

  • ​2 AI-enhanced videos
    (10–20 sec each)

  • 3 branded still images

  • 1 revision round per video

  • Prep work and concept carryover from Creative Foundation
     

Four-Pack

$2,499 /month

  • 4 AI-enhanced videos
    (10–20 sec each)

  • 3 branded still images

  • 2 revision round per video

  • Prep work and concept carryover from Creative Foundation

  • Includes a monthly bonus concept video (optional purchase at $625 if selected)

- Available in 3, 6, and 12 month commitments.

Refer a friend & earn

Know a brand that needs a creative partner? Send them my way and get 5% recurring commission if they book.

Ad-ons / Ad-hoc

$799 each or 2 for $1,499

  • 1 AI-enhanced video

  • ​Looking for full productions or documentaries? See more here.

- These standalone videos skip the Creative Foundation step. 

How to use your monthly packs

Launch &
Awareness


Announce new products and milestones with short pieces designed to get attention.

Experimentation
& Testing


Test new styles, tones, and ideas before scaling them into larger campaigns or launches.

Social
Retainers


Keep your social feeds active with fresh branded clips and stills delivered every month.

Brand
Evolution


Document your brand’s growth each month, from product updates to refreshed visuals.

Content
Library Building


Build a ready-to-use library of photos, loops, and visuals your team can pull from anytime.

Community
& Culture


Highlight your people, audience, and partners with content that strengthens connection.

FAQs

How are these different from full productions?

These aren’t big crew, camera-heavy shoots — they’re digital-first, built through a hybrid workflow that blends filmmaking techniques with AI-assisted design and animation. The result is faster, more flexible, and perfectly branded content that feels handcrafted without the full production overhead.

If you’re looking for more traditional, documentary-style, or large-scale productions, you can explore those projects here.

Why not just hire a full-time creative?

A senior-level content creator easily costs $120K+ per year — plus benefits, downtime, and overhead. With this model, you get on-demand, high-level creative direction without the commitment or idle time. You only pay for what we produce.

What’s the “Creative Foundation” phase?

Every monthly plan begins with a one-time onboarding phase ($3,500) where we build your content library, tone, and creative direction. It’s 28 hours of development designed to make the monthly workflow smoother, faster, and affordable. 

What exactly is a “Monthly Pack”?

Think of it as your in-house studio on retainer. You get new, AI-enhanced video and image content every month — formatted, branded, and ready to publish. I work as your behind-the-scenes creative partner, delivering consistent, high-quality visuals that evolve with your brand.

Do I need to be local?

Not at all. Most clients collaborate remotely. We handle concept, direction, and editing digitally — and if you’re local to Austin, we can shoot in person or mix live-action with AI-enhanced visuals.

How are AI tools used in production?

AI is a creative assistant, not a replacement. I use it for visual development, design inspiration, and animation enhancements — all built on top of real footage, photography, or brand materials. It keeps the process efficient without losing authenticity.

What’s included in the monthly packs?

You’ll receive a mix of AI-enhanced videos (2–4, depending on the plan), 3 branded stills, and creative direction based on your strategy and foundation. You can add concept lab videos or custom projects at any time.

Can I pause or cancel?

Yes. After our initial commitment, you can pause or cancel with 30 days’ notice. The Creative Foundation remains yours to use anytime in the future.

What if I just need one project?

That’s what the Add-ons/Add-hoc options are for — single deliverables or experiments without long-term contracts. You can always upgrade later if you want consistent content.

What if I don’t love the first version?

Revisions are included. I’ll refine until it aligns with your brand’s look and voice — no ego, just creative problem-solving.

Who’s behind Hearty Films?

I’m Brad — filmmaker, creative director, and lifelong tinkerer with a camera and too many ideas. I merge old-school filmmaking craft with new creative tools to help brands produce content that actually feels alive.

See if Hearty Films is right for you (It totally is). 

Get a guided tour through Hearty Films, and find out how you and your team can change the way you source creative, videos and digital assets, forever.

Warner Media
Toyota
War Chile UK
Team USA
NPR Tiny Desk
Shiner Beer
Shake Shack
DuPont
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