AI-Enhanced Content Campaigns
for Brands
Hearty Films creates AI-enhanced content campaigns for brands, producing high-quality short-form video and social media visuals through a hybrid filmmaking and AI workflow.
Making branded magic in three simple steps
Strategy call
Let's clarify your goals, audience, and creative direction.
Campaign development
We build the concepts that launch your social campaign.
Campaign launch
Your campaign goes live with polished content ready for distribution.
Nothing here is one-click. Every project is guided by human judgment, creative direction, and time spent understanding your story — even when modern tools are part of the process. I work best with brands that care about growth, storytelling, and the people behind the work. If that sounds like you, let’s fuel the rise together.
The Hearty approach
Made by a human,
enhanced by AI
No bloated crews or cookie-cutter content. Just one creative obsessed with finding fresh ways to tell your story.
Human First
15+ years of hands-on storytelling with brands, artists, and execs.
Your Brand
Your product integrated naturally into content that fits your brand.
AI-Enhanced
AI adds speed and power. Human craft delivers the finish.
Every Month
Continue building your campaign with fresh content each month.
Partner Campaign | Earlybirdcbd
The Earlybird Campaigns
Earlybird partnered with Hearty Films to develop creative campaigns for two product launches in their CBD/THC lineup: the Feel Good chocolate bar and Drops, a water-based additive designed for custom drinks.
Chocolate Bar by Earlybird
Drops by Earlybird
We start with a call then build your creative foundation
The Creative Foundation is where we shape the creative direction for your campaign.
7
6
3
4
5
Add-Ons & Expansion:
Produce and share final approved assets.
+
Discovery Call:
Discuss goals, needs, and creative direction.
Brand Deep Dive:
Analyze brand voice, audience, and positioning.
Content Delivery:
Produce and share final approved assets.
Asset Collection:
Gather or photograph required visuals and materials.
Reference Build:
Create templates, transitions and visual libraries for final deliverables.
Client Refinement:
Adjust concepts based on feedback and alignment.
Concept & Copy Pitch:
Present creative ideas and messaging for approval.
2
8
During the Creative Foundation phase, we established the visual identity, product story, and content roadmap for both campaigns.
The Feel Good chocolate bar campaign leaned into playful animation inspired by Earlybird’s brand colors and personality. The goal was to create lighthearted, shareable visuals that captured the uplifting experience of the product.
For Drops, the creative direction shifted toward a more photorealistic style, highlighting the product’s versatility in sparkling water, juices, and other beverages. The content emphasized the effect of CBD and THC, cinematic visuals, and lifestyle moments to demonstrate how the product integrates into everyday drinks.
To encourage deeper engagement, we experimented with interactive social storytelling, leveraging native platform features that encourage viewers to interact with the content rather than simply watch it.
Across both campaigns, AI-enhanced tools were used alongside traditional creative direction to rapidly prototype concepts, build unique visual environments, and produce high-frequency short-form content.
Visit: Earlybirdcbd.com
Campaign Builder
Social Campaign Sprint
COST: $7k–$10k (depending on volume)
A rapid creative sprint where we develop and produce AI-assisted social videos designed for modern social platforms. It's the fastest way to launch an AI-assisted social campaign.
INCLUDES:
-
Campaign development (Creative Foundation)
-
concept development
-
AI production
-
revisions
Outcome: 4–8 polished social videos ready for launch across social platforms.
If you already have production resources and only need concept development and creative direction, the Creative Foundation can be booked independently.
Creative Foundation
COST: $3,500
Campaign development and creative direction for a new social content series. Best for brands that already have production resources and only need concept development.
INCLUDES:
-
Strategy call
-
brand deep dive
-
concept development
-
visual direction
-
prompt experimentation
OUTCOME: Approved creative directions ready for production.
Refer a Brand & Earn
Know a brand that needs a creative partner? Send them my way and get 5% recurring commission if they book.
Let us help you with...
Launch &
Awareness
Announce new products and milestones with short pieces designed to get attention.
Experimentation
& Testing
Test new styles, tones, and ideas before scaling them into larger campaigns or launches.
Social
Retainers
Keep your social feeds active with fresh branded clips and stills delivered every month.
Brand
Evolution
Document your brand’s growth each month, from product updates to refreshed visuals.
Content
Library Building
Build a ready-to-use library of photos, loops, and visuals your team can pull from anytime.
Community
& Culture
Highlight your people, audience, and partners with content that strengthens connection.
FAQs
How are these different from full productions?
These aren’t big crew or camera-heavy shoots. They’re digital-first campaigns built through a hybrid workflow that blends filmmaking techniques with AI-assisted design and animation. The result is faster, more flexible, and perfectly branded content that still feels handcrafted.
If you’re looking for traditional documentary-style or large-scale productions, those projects are available through Hearty Films as well.
What’s the “Creative Foundation” phase?
The Creative Foundation is a short onboarding phase where we define the creative direction for your campaign. We explore visual approaches, test concepts, and align on tone before production begins. Once the direction is approved, we move into the campaign sprint.
Do I need to be local?
Not at all. Most collaborations happen remotely. Concept development, direction, and editing are handled digitally. If you’re local to Austin, we can also mix in live-action footage with AI-enhanced visuals.
How are AI tools used in production?
AI is a creative assistant, not a replacement. It helps with visual exploration, animation, and design — while the storytelling, direction, and final decisions remain human-driven. The goal is simple: faster experimentation without losing craft.
What if I don’t love the first version?
Revisions are included. Creative work is a process. We refine until the final piece aligns with your brand’s voice and visual identity.
How long does a campaign sprint take?
Most campaigns move from concept to final delivery in 2–4 weeks, depending on scope and revisions. The goal is to move quickly while still giving the creative process room to develop strong ideas.
Who’s behind Hearty Films?
I’m Brad — filmmaker, creative director, and lifelong tinkerer with a camera and too many ideas. I combine traditional filmmaking craft with modern creative tools to help brands produce content that actually feels alive.
Hearty Films is an Austin-based creative studio producing AI-enhanced content campaigns and promotional content for brands worldwide.
