Be Advised: Not all AI-driven work is created equal. This isn’t prompts dressed up as creative. Every piece is directed, refined, and built on years of real client work. AI moves faster, but it doesn’t replace taste, judgment, or story. That distinction matters.
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AI-Enhanced. Human directed.
AI Studio is built on the idea that not all AI work is the same. The difference is direction, taste, and restraint. Every piece is crafted, not generated.
Partner Campaign | Earlybirdcbd
Making branded magic in three simple steps
Direction
We define the idea, tone, and visual language. This is the difference between random output and intentional work.
Concept
We develop and shape the creative. Ideas are tested, refined, and built with AI as the medium, not the shortcut.
Launch
The work is produced and finished into a cohesive piece, ready to be launched.
The Hearty approach
Made by a human,
enhanced by AI
No bloated crews or Ai slop. Just one creative obsessed with finding fresh and original ways to tell your story.
Human First
15+ years of hands-on storytelling with brands, artists, and execs.
Your Brand
Your product integrated naturally into content that fits your brand.
AI-Enhanced
AI adds speed and power. Human craft delivers the finish.
Monthly Options
Continue building your campaign with fresh content each month.
Partner Campaign | Earlybirdcbd
The Earlybird Campaigns
Earlybird partnered with Hearty Films to develop creative campaigns for two product launches in their CBD/THC lineup: the Feel Good chocolate bar and Drops, a water-based additive designed for custom drinks.
Chocolate Bar by Earlybird
Drops by Earlybird
We start with a call then build your creative foundation
The Creative Foundation is where we shape the creative direction for your content.
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Add-Ons & Expansion:
Produce and share final approved assets.
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Discovery Call:
Discuss goals, needs, and creative direction.
Brand Deep Dive:
Analyze brand voice, audience, and positioning.
Content Delivery:
Produce and share final approved assets.
Asset Collection:
Gather or photograph required visuals and materials.
Reference Build:
Create templates, transitions and visual libraries for final deliverables.
Client Refinement:
Adjust concepts based on feedback and alignment.
Concept & Copy Pitch:
Present creative ideas and messaging for approval.
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During the Creative Foundation phase, we established the visual identity, product story, and content roadmap for both campaigns.
The Feel Good chocolate bar campaign leaned into playful animation inspired by Earlybird’s brand colors and personality. The goal was to create lighthearted, shareable visuals that captured the uplifting experience of the product.
For Drops, the creative direction shifted toward a more photorealistic style, highlighting the product’s versatility in sparkling water, juices, and other beverages. The content emphasized the effect of CBD and THC, cinematic visuals, and lifestyle moments to demonstrate how the product integrates into everyday drinks.
To encourage deeper engagement, we experimented with interactive social storytelling, leveraging native platform features that encourage viewers to interact with the content rather than simply watch it.
Across both campaigns, AI-enhanced tools were used alongside traditional creative direction to rapidly prototype concepts, build unique visual environments, and produce high-frequency short-form content.
Visit: Earlybirdcbd.com
Ai Content Builder
Creative Foundation
COST:
A focused starting point to define direction and ideas before production begins.
INCLUDES:
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Strategy call
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brand deep dive
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concept development
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visual direction
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prompt experimentation
OUTCOME: Creative direction and usable (first draft) assets.
BEST FOR: Brands that already have production resources and only need concept development and creative direction.
Social Launch
COST:
A focused campaign built to create and launch content quickly across social platforms.
INCLUDES:
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Campaign development (Creative Foundation)
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concept development
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AI production
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revisions
OUTCOME: 5–8 polished social videos ready for launch.
BEST FOR: Brands ready to launch a campaign quickly with finished, high-quality content.
Feature Projects
COST:
High-end, AI-driven production focused on storytelling and larger-scale creative work.
INCLUDES:
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Concept and narrative development
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AI-assisted production
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Editing, sound design, and finishing
OUTCOME: Commercial, short film, or narrative-driven film.
BEST FOR: Brands, agencies, and collaborators looking to create bold, high-impact work.
Content considerations
Launch &
Awareness
Announce new products and milestones with short pieces designed to get attention.
Experimentation
& Testing
Test new styles, tones, and ideas before scaling them into larger campaigns or launches.
Social
Retainers
Keep your social feeds active with fresh branded clips and stills delivered every month.
Brand
Evolution
Document your brand’s growth each month, from product updates to refreshed visuals.
Content
Library Building
Build a ready-to-use library of photos, loops, and visuals your team can pull from anytime.
Community
& Culture
Highlight your people, audience, and partners with content that strengthens connection.
FAQs
How are these different from full productions?
These aren’t big crew or camera-heavy shoots. They’re digital-first workflows built through a hybrid process that blends traditional editing with AI-assisted design and animation. The result is faster, more flexible, and perfectly branded content that still feels handcrafted.
If you’re looking for traditional documentary-style or 100% hands-on productions, those projects are available through Hearty Films as well. Check the gallery for examples.
What’s the “Creative Foundation” phase?
The Creative Foundation is a focused starting point where we define the direction for your project. We explore visual approaches, test ideas, and align on tone before any production begins. The outcome is a clear creative direction and early assets you can build from.
Every project starts here, but it can also be booked on its own. View what’s included in the Creative Foundation.
Do I need to be local?
Not at all. Most collaborations happen remotely. Concept development, direction, and editing are handled digitally. If you’re local to Austin, we can also mix in live-action footage with AI-enhanced visuals.
How are AI tools used in production?
AI is a creative assistant, not a replacement. It helps with visual exploration, animation, and design — while the storytelling, direction, and final decisions remain human-driven. The goal is simple: faster experimentation without losing craft.
What if I don’t love the first version?
Revisions are included. Creative work is a process. We refine until the final piece aligns with your brand’s voice and visual identity.
How long does it take to receive content?
Most projects move from concept to final delivery in 2–4 weeks, depending on scope and revisions. The goal is to move quickly while still giving the creative process room to develop strong ideas.
Who’s behind Hearty Films?
I’m Brad — filmmaker, creative director, and lifelong tinkerer with a camera and too many ideas. I combine traditional filmmaking craft with modern creative tools to help brands produce content that actually feels alive.
Hearty Films is an Austin-based creative studio producing traditional documentary and promotional content, as well as AI-enhanced content brands worldwide.
